The media product we created is a new drum and bass band called 'The Storm.' Their debut music video release and the album cover and website promote them as well. This project required us to think about conventions of existing debut artists; then make decisions whereas to use, develop or challenge these conventions in a way which worked beneficially to our overall project.
Using Barthes Enigma Code
The main enigman in the video is present in the narrative. The narrative has been left deliberately open ended, with little explaination into Eva's character. Audience feedback gave mixed responses, which was to be expected. However, all feedback adhered to our original idea of a boy battling with his past demons and then coming to grips with them and finding peace, symbolised by the switch in power then the kiss and fading of the girl at the end. This is a convention of music videos of our genre: to include open ended narratives that let the audience interpret what really happened.
Our album cover
We took inspiration for this minimalistic colour scheme from existing drum and bass bands. Pendulum, Skrillex, Sub focus and Magnetic man to name but a few. The font is also inspired by these artists, drawing on their sci-fi feel, which stems from the electric aspect to the music.
As you can see above, our website has many similarities to pendulum's website. We have a large range of posts on the website orientated mainly around the live gigs. On the home page, the news feed and events page are as many reference to these gigs as would fit. This is because THE STORM, like many drum and bass artists, is all about the music. The website also stays true to the branding of THE STORM, with the colour scheme, choice of photos and use of the logo. This is a very common convention of all music artists as it keeps the band in the audiences mind.
Our website
As you can see above, our website has many similarities to pendulum's website. We have a large range of posts on the website orientated mainly around the live gigs. On the home page, the news feed and events page are as many reference to these gigs as would fit. This is because THE STORM, like many drum and bass artists, is all about the music. The website also stays true to the branding of THE STORM, with the colour scheme, choice of photos and use of the logo. This is a very common convention of all music artists as it keeps the band in the audiences mind.
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