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Thursday, 27 October 2011

First Shoot

Today was quite a fluid day. We managed to get a whole lot of filming done and were very proud of our first attempt at shooting.


Looking back at the footage we noticed a few problems. The background was decently cluttered and some of the framing was off. However one shot in particular is definitely making the final cut. It is of Robbie leaning back to reveal Eva in the distance.


Directing and filming went very well. I was worried about ordering my friends around but everyone worked really professionally together. It was a promising first day and I have confidence it will work really well in the end.

Tuesday, 25 October 2011

Set design

We have decided that in order to further brand our band, we are putting our logo on the back of our set. In order to achieve this we had the help of our friend Olivia, an avid art student. She showed us the technique we needed to make this idea a reality. 





Here are some pictures of us making the set. It took about 3 hours work to also put the UV runes and symbols on the set as well. It was a lot of work but the outcome is very impressive.

Thursday, 6 October 2011

Song choice

Unfortunately, my music video idea was not accepted by Miss Blackborow. She suggested we go with Robbie's idea for the song "Witchcraft" by Pendulum. This was due to the fact that my song choice had a predominantly adult sounding voice and to use teenagers to sing about the subject of love always comes across as slightly unprofessional (see Justin Bieber)


However, Robbie's idea is a highly exciting one and I'm very much looking forward to working on this project regardless

Wednesday, 5 October 2011

Interactivity on an artist's website

I will be looking at One Direction's official website to identify all the ways the audience can interact with the website and all the opportunities to buy product.

The very first thing we see is the smiling faces of the bromantics. This image of them in the back of the camper van is the corner stone of the marketing campaign for 1D. This sells them brilliantly as happy and fun kids.

Tuesday, 4 October 2011

Initial Ideas

I have been told by Miss Blackborow to submit an initial idea for a music video along side the other members of our group. This will give a wider scope of choice and allow her to decided which idea would best suit our group's dynamic.


Song Selection:



The basic idea for this video, being an acoustic version, is just a man and his guitar. He would appear in various locations: busking on the underground, in a field, on stage at an open mic night etc. In each of these locations we repeatedly see a girl walking away who the singer plainly holds an interest in. However she never notices him (drawing inspiration from the line "will you recognise me") This would appear to go on for days on end, until finally the girl starts paying attention. The climatic twist at the end however, is that he finds someone else, and the video ends with the singer walking off with his new found love while the girl who was the subject of his initial affections, is now left standing where he once stood.


The idea is simple, effective and draws on the lyrics for inspiration throughout. I believe this could be a very good music video if done correctly. I would have Robbie Lardi playing the guitar, as he learns it already and would be able to give a convincing performance, which is pivotal to the whole idea.

Wednesday, 28 September 2011

Intertextuality in music videos



This video contains more nerdy references than any other music video i could find. The list is as follows:

Sega - 0:33
Sunset Riders - 0:35
Super Mario Bros. - 0:43
Rick Roll'd! - 0:46
Star Wars - 0:50
Excite Bike - 1:00
Bubble Bobble - 1:01
Angry Birds - 1:04
Super Mario Bros. - 1:06
Ballon Fight - 1:06
T&C Surfing - 1:06
Elevator Action - 1:11
Pitfall - 1:13
Q*Bert - 1:16
X-Box Achievement Easter Egg - 1:31
Super Mario Bros. - 1:39
Street Fighter II - 1:42
Marvel vs Capcom - 1:44
Ke$ha - 1:48
Grand Theft Auto - 1:58
Pac-Man - 2:01
Grand Theft Auto - 2:03
PaRappa The Rapper - 2:06
The Orange Box - 2:10
The Legend of Zelda - 2:13
Metal Gear Solid - 2:17
Pokemon - 2:23
Hello Kitty - 2:23
Felix the Cat - 2:23
Super Mario Bros. - 2:24
Star Wars - 2:25
Donkey Kong - 2:26
The Impossible Cube - 2:27
Tintin - 2:27
Keyboard Cat - 2:28
Hello Kitty - 2:31
Angry Birds - 2:40
Donkey Kong - 2:40
Darth Vader - 2:40
Pac-Man - 2:43
Zero Wing - 2:43
Twinsen's Odyssey - 2:47
Street Fighter II - 2:50
Mortal Kombat - 2:53
Duck Hunt - 2:54
Sam and Max - 3:00
Kenny G - 3:04
Rise of the Triad - 3:12
The Simpsons - 3:13
Bomberman - 3:17
Final Fantasy - 3:29
PaRappa The Rapper - 3:30
Pac-Man - 3:32
Adventure Time - 3:34
Katamari Damacy - 3:38
Sonic the Hedgehog - 3:46
Sad Cat - 4:14
Garfield - 4:17
Teenage Mutant Ninja Turtles - 4:21
Street Fighter - 4:21
Super Mario Bros. - 4:29
Pro Wrestling - 4:34
Clayfighter - 4:40
The Neverhood - 4:44

The video is made by Goldfish and all of the hidden references are in some way related to the band. For example all enemies are represented as cats, like the stormtroopers, all the people in the bar and bomberman, while the band and friends (like princess peach) are all fish/goldfish related. The intertextual references span from memes to original/classic gaming as well as modern games. These references don't add to the lyrics or music but make for a fun viewing experience that's juxtaposed to the song.

Music videos and their representations of males

Masculine identities in music videos

Here are a variety of different representations of the male identity in music videos. The first of which is "mockingbird" by eminem. The video depicts an unusual stereotype of male father figures, as in this video the father has left home but still cares very much for what he's lost, rather than feeling free and not caring for his children.
The second image is from the video of the famous world cup hit "three lions on a shirt." The image is of one of the "lads" leading his son out to play a match against the Germans. This male image is very stereotypical to English men.

The third image is from the beloved hit by lonely island "I just had sex ft. akon" The male image represented here is obviously one of the "sex obsessed" young adult which is a trend throughout the whole video; with the band bragging constantly about sexual conquest.
The fourth image is another eminem video "I love the way you lie" In this the male character is seen to dominate his female counterpart and is viewed as cheating scum. This is an unfortunately common stereotype in the media industry, however in this video his girlfriend is seen to fight back, and hard!
The final image is of the well loved Cee Lo Green with his hit "F**k You" this video represents the loveliest of male images in my mind; one of a man who couldn't care less that a girl he likes doesn't like him back. It is an uncommon image of men and that is why it was so famous.