Walthamstow shoots

Today and yesterday were spent in Walthamstow shooting the chase sequence. We were very near to Eva's house and that meant that the shoot day was very easy to work with. We got some very effective footage and I'm very happy with everything we shot.

The key shot that we wanted to get was of Eva with the contact lenses in. The shot was difficult to frame and position, due to the fact that Eva had to turn into shot without being able to see, because we wanted her to turn with her eyes closed.

Today was a much more productive day. We improvised an entire section and it worked brilliantly. We stuck to the style of shooting that has been working for us so far, namely: shoot it from 100 different angles and one of the shots will be good. This will give us a variety of options when it comes to editing and will make for a better video in the end.

Again directing was something I was worried about. I really had to make sure that the actors weren't too tired from running back and forth while also focusing on time restraints. 

Location scouting

Today was spent planning. We spent time looking on google street view for locations to shoot our next few chase scenes.

We have found some decent places, however we have had to make a great number of plans since we cant rely purely on street view to plan. We will go to Walthamstow to look at our selected alleyways and streets and then decided which one will be best to use while shooting.

First Shoot

Today was quite a fluid day. We managed to get a whole lot of filming done and were very proud of our first attempt at shooting.


Looking back at the footage we noticed a few problems. The background was decently cluttered and some of the framing was off. However one shot in particular is definitely making the final cut. It is of Robbie leaning back to reveal Eva in the distance.


Directing and filming went very well. I was worried about ordering my friends around but everyone worked really professionally together. It was a promising first day and I have confidence it will work really well in the end.

Set design

We have decided that in order to further brand our band, we are putting our logo on the back of our set. In order to achieve this we had the help of our friend Olivia, an avid art student. She showed us the technique we needed to make this idea a reality. 

Here are some pictures of us making the set. It took about 3 hours work to also put the UV runes and symbols on the set as well. It was a lot of work but the outcome is very impressive.

Song choice

Unfortunately, my music video idea was not accepted by Miss Blackborow. She suggested we go with Robbie's idea for the song "Witchcraft" by Pendulum. This was due to the fact that my song choice had a predominantly adult sounding voice and to use teenagers to sing about the subject of love always comes across as slightly unprofessional (see Justin Bieber)


However, Robbie's idea is a highly exciting one and I'm very much looking forward to working on this project regardless

Interactivity on an artist's website

I will be looking at One Direction's official website to identify all the ways the audience can interact with the website and all the opportunities to buy product.

The very first thing we see is the smiling faces of the bromantics. This image of them in the back of the camper van is the corner stone of the marketing campaign for 1D. This sells them brilliantly as happy and fun kids.

Initial Ideas

I have been told by Miss Blackborow to submit an initial idea for a music video along side the other members of our group. This will give a wider scope of choice and allow her to decided which idea would best suit our group's dynamic.


Song Selection:



The basic idea for this video, being an acoustic version, is just a man and his guitar. He would appear in various locations: busking on the underground, in a field, on stage at an open mic night etc. In each of these locations we repeatedly see a girl walking away who the singer plainly holds an interest in. However she never notices him (drawing inspiration from the line "will you recognise me") This would appear to go on for days on end, until finally the girl starts paying attention. The climatic twist at the end however, is that he finds someone else, and the video ends with the singer walking off with his new found love while the girl who was the subject of his initial affections, is now left standing where he once stood.


The idea is simple, effective and draws on the lyrics for inspiration throughout. I believe this could be a very good music video if done correctly. I would have Robbie Lardi playing the guitar, as he learns it already and would be able to give a convincing performance, which is pivotal to the whole idea.